If the movie “The Pursuit of Happiness” teaches us one thing, it is that when a father and son play a father and son in a movie, it is very believable. And if it teaches us another thing, it is that a never say die attitude is necessary to achieve success. As entrepreneurs, the way we present ourselves can be as important as what we actually do in a lot of cases.
In early classes on marketing and selling, you will always learn that professionalism and confidence in yourself can go a long way toward making you successful. You have to present the look of success and people will be much more likely to believe in what you have to say. Not only are you selling the product or the service, whatever it may be, but you are selling yourself.
In Will Smith’s case, he was playing Chris Gardner, a man who went from a struggling medical supplies salesman to a top stock broker. He did this by constantly communicating to people that he was competent, and willing to lay it all on the line to get the job done. He never gave up and it paid off in the end as he went on to open up his own firm.
As an entrepreneur, it is vital to display an attitude and a look of success right from the very beginning. Start with the end in mind and build your business as if it is successful before you ever start “selling”. Find out what people expect from you and then give it to them. This will ultimately instill a confidence in your customer and clients, and keep them coming back for more. In addition, they will relay the message about how great your company is to their friends and colleagues, leading to more business for you. When you present the look of success, you are calling success to you, and you will be much more likely to grow and achieve your goals.