Show # 36 -- Julie-Aigner Clark, Founder of Baby Einstein

At the recent NY Times Small Business Summit David Schnurman sat down with Julie Aigner-Clark , founder of Baby Einstein and The Safe Side. Anyone who has had a baby in the past 10 years is certainly no stranger to the company's line of baby videos. Julie sold her company to Disney 5 years ago which is now worth an estimated one billion dollars. During their interview, Julie discussed starting her company, she explains how it grew to over $20 million in sales, and what her reasons were for selling it. In addition, she discusses her most recent venture, The Safe Side, where she has partnered with John Walsh to create videos on stranger safety for pre-teens.

Read Interview:
http://www.truenyc.com/interview/julie-aigner-clark.html
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Comments

[Steven Sibulkin]

Missed you at the summit, but thanks for the great interview and additional information.

I was also quite impressed with Julie -- especially her smart approach to achieving word of mouth (or "parent to parent") activity. You can see that here:

http://womm.typepad.com/main/2006/09/baby_einstein_a.html

Keep up the great work.

[David Schnurman]

Thanks Steven, I'm looking forward to reading through your blog.