Industry: Out-of-Home (Outdoor Advertising) 
Company Size: 12 people
In Business: 3 years
Sergio Fernandez De Cordova and Seth Lippert founded Fuel Outdoor three years ago and began competing in the Out-of-Home outdoor advertising market. This is a true David and Goliath story as they successfully broke into an industry dominated by giants such as Viacom and Clear Channel. In the first, year they raised seven figures and recently just closed a second round of financing to allow them to build permanent structures in Time Square and expand beyond New York. They began with three locations their first year and now have 55 locations and are still growing. They have brilliant advice on how to start and run a business. 
View Interview Video
I just took a quick look at the interview. It is really interesting. Thanks!
Posted by: Michael Sanders | January 20, 2006 at 07:26 AM
Another good show! I spent several years in the 'place-based-media' industry so I must say HATS-OFF to these guys. Congrats and keep up the good work. Hope to see Fuel Outdoor in Atlanta soon. ~ Christian, Founder, Biz4Kids.com
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Sergio is a great compassionate guy, who offers a great story to anyone getting into any business where there are huge abrriers to entry. These guys are very driven and will be very successful
Posted by: Ben Kirshner | January 23, 2006 at 06:13 PM
Thanks for making this site possible. You should interview yourself one day, maybe as a finale of season 2, since you yourself are now a succesful entrepreneur too. I look forward to watching more of your shows on TV. And love the behind the scenes footage of you at the studio.
Cudos
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