|What's Old is New Again|
|By David Ganulin, Founder of KettleBell Concepts|
What is a Kettlebell?
Kettlebells are hundreds of years old and originated in Russia. Their odd shape can be attributed to the fact that they were originally counter weights used on a scale at farmers markets. KB's have significantly different training effects on the body than dumbbells, barbells, and machines. They provide a total body, low impact, time efficient, simultaneous strength and cardiovascular workout and are perfect for time- strapped people who want a great workout in a short period of time.
How I got started
After realizing that most people in the fitness industry had no idea what these things were, even though they've been around for so long, I thought that building a company based in education around the kettlebell would be a great place to be. The fitness industry is always looking for something "different" and the KB absolutely fit the bill.
At the time, I was a personal trainer at the Sports Club LA on the upper east side. I kept quiet about what I was doing because, perhaps more than is common in other industries, the fitness industry and some of the people in it are notorious for taking ideas away from you and making them their own. Trainers who create any kind of proprietary system have to be very careful to protect what they rightfully created. So, on my off hours I would literally hump, on my back and my little tiny luggage cart (I'm on my fifth or so) at least 50+ pounds of KB's all over the city meeting one personal training manager/fitness manager/club owner after another. I must have sweated continuously for about two years straight!