|What is IKA Collective?|
|•||"We are a full service production company that produces national television commercials, movies, television programs, radio commercials, and web stuff."|
|•||"Basically anything that involves moving images, animation or entertainment."|
|What's the secret to 20 years of success?|
|•||"Our approach from the beginning has been about quality, service, and value."|
|•||"We are all human beings. We all function on the same level; we want to get something great, we don't want to pay a lot for it, and we want to have fun doing it."|
|How did you get started?|
|•||"I started this company when I was 22. First thing we did was a local cable show in Manhattan called Single in New York."|
|•||"While doing the TV show, a friend of mine who worked for Merrill Lynch asked us to work on a project for them and they became our first client."|
|How important is passion?|
|•||"Any successful business has to start with passion. I believe very strongly in finding something that you love to do and then find a way to make money doing it."|
|•||"In many ways running a business is like having a child. There are a lot of parallels between how much time, effort and supervision you need to focus on your child as it grows."|
|•||"As much as the child/business grows you can never walk away. And the passion part plays a large role; I still love what I do."|
|•||"I take a conservative approach to growth. I like to keep business running at 90% of capacity."|
|•||"I generally don't take financing on equipment or infrastructure unless I know that there is revenue that will pay for it in a relatively short period of time."|
|Have you ever been burned?|
|•||"Accounts receivable and getting paid is probably your number one challenge besides managing your staff."|
|•||"What I have learned is the first time you work with somebody, you make the first experience COD."|
|•||"We have been burned early on. It is a lot like running a gantlet those first two years. A bunch of things have to go right in order for you to survive."|
What are your plans for the future?
"Producing original content."
"Part of the responsibility of being a business owner is to build equity into a business."
"I want to develop equity that I can sell as a license. Something we can own and will continue to produce revenue long after I become irrelevant as a director."
|How do you handle the stress of running a business?|
|•||"It is like being on top of a very tall ladder. The one thing you never want to do is look down. If I were to look down and calculate all my overhead and look at all the bills, I would make myself nuts."|
"You have to keep looking up and climbing up the ladder."
|•||"Once in a while you take a peek down and that keeps you grounded."|
|•||"We need to make more money in one week today then we made in the entire first year."|
"It is kind of like weight training in the gym, now we are up to bench pressing 300 pounds, but we didn't start at 300 pounds."
|•||"I believe there is an energy in New York that doesn't exist anywhere else on the planet."|
I believe the old cliché that 'if you can make it here, you can make it anywhere' absolutely holds true."